Get to know us

Just Diamonds Online is a family-run business that started from a very simple place: not being able to find the right pieces for the moments that mattered most.

When we were looking for diamond earrings as push presents, and later an engagement ring, we couldn't find exactly what we wanted - something beautiful, well-made and fairly priced, without the confusion that often comes with buying diamonds.

So we decided to create it ourselves.

Today, we work with trusted manufacturers to design and source carefully selected lab-grown and natural diamond jewellery, with a focus on quality, clarity, and simplicity. We keep the process personal, because jewellery often is - whether it's an engagement ring, a gift for someone you love, or a piece you design yourself.

No unnecessary layers. Just thoughtful jewellery, made with care.

Just Diamonds Online is a branch of Asia-Pacific Connect (a-pconnect.com) based in Hong Kong.

Asia-Pacific Connect is owned by an expatriate New Zealand family with a strong connection to Asia for over two decades. The founders are now situated in Hong Kong, Kuala Lumpur, Bangkok, Sydney, and Auckland. Their knowledge and networks have made this business possible. They understand the different markets in Asia Pacific along with cultural and lifestyle preferences. It is the web of relationships across Asia Pacific that help give us a competitive edge both in terms of quality and price. We only deal with a handful of manufacturers and only where they were personally referred. That is part of our meticulous approach to selecting partners and manufacturers. Over the years, we've nurtured associations that stand as a testament to quality and authenticity. Our process is such that our partners come highly recommended by trusted sources within the industry, underlining our dedication to ensuring your experience is nothing short of exceptional. We are more than just a brand. We are genuine people focused on sourcing innovative products from quality manufacturers and delivering them online at the best possible price.